World of Warcraft has been around for a long time, but its popularity shows no sign of abating. In fact, according to Activision Blizzard, the game’s latest expansion comes as the game’s number of long-term subscribers is cresting higher than ever before. In a statement, the publisher claimed that Shadowlands is the fastest-selling PC game ever, selling more copies in one day than any other game the company has records for.
According to Activision Blizzard, Diablo 3 was its last PC game to sell more than 3.5 million copies on its day of release, and Shadowlands has surpassed that milestone with 3.7 million sold. The statement also says that players have spent more time in WoW’s fictional world of Azeroth this year than in any others, and that total player time in-game has doubled compared to 2019.
Shadowlands is World of Warcraft’s eighth expansion pack, and it was released back on November 23. WoW recently celebrated its 16th anniversary, which probably makes some of you feel as ancient as an Old God. Activision Blizzard also announced plans to crack down on “multi-boxing,” which is a popular way to grind faster via multiple game clients.
Now Playing: World of Warcraft: Shadowlands Story Trailer